The biggest challenge for the Pakistani government right now is to flatten the curve without crushing the economy. Enforcing a nationwide lockdown is

The biggest challenge for the Pakistani government right now is to flatten the curve without crushing the economy. Enforcing a nationwide lockdown is easier said than done. Closing markets and businesses have affected daily wage laborers, pushcart sellers, and blue-collar workers the most.

The Problems Faced By Essential Businesses

It’s estimated that the COVID-19 crisis will cost the country Rs.2.5 trillion as approximately three million jobs will be lost in just the initial phase of the pandemic.

In a recent address, Prime Minster Imran Khan has announced that the construction industry will resume operations. Along with this, other industries that have reopened include cement manufacturers, chemical factories, fertilizer companies, and e-commerce. This is hoped to sustain cash flow to key industries and keep employment rates stable.

The problem is that thousands of daily wage workers have lost their livelihood. Even with industries reopening, not everyone can be employed because the market demand has fallen as well. Essential businesses need to up reach out to their target market through digital advertisement.

How Can Online Advertisement Help?

Seeing as only a few restrictions have been lifted from e-commerce, businesses have shifted online to conduct operations digitally. This has also created inroads for other businesses into digital marketing.

Online advertising has allowed essential businesses to stem the fallout by offering online services to their customers. A daily-wage painter can put up an ad as easily as a furloughed school teacher can make money through online classes.

But to market these services, there needs to be a robust communication channel. That’s where online ad posting comes in.

Creates A Positive Image

When the government is battling with the novel coronavirus on medical fronts and stabilizing the economic turbulence, the upper classes have been pro-lockdown. Citizens have volunteered to run their rehabilitation campaigns and provide aid to needy households.

They value human life, which is why they're actively canceling brands that exploit workers without pay, lay off employees, or operate without safety SOPs. This has created pessimism toward profit-oriented businesses. But you can clear your reputation through online advertisements.

Online advertising shows that you're up and ready to take on new challenges and conduct business safely. Digital ads allow you to pitch your products without compromising on anyone's safety. You're able to run your business remotely and earn enough to keep your workforce employed.

Attract New Customers

The economic landscape is changing rapidly as online businesses, and essential industries are pulling the nation's load. Buyers are moving in and out of the market – your target audience is constantly changing. This means more work to advertise your business to the new pool of users.

This tactic helps you stay afloat and also attract new customers. You have a chance to start afresh every time there’s a new group of buyers in the e-commerce marketplace.

You can win your audience back through direct response marketing. Nothing helps you meet your sales target better than buyers willing and able to pay for your goods and services.

If you’re ready to climb up the economic ladder and take your business to new heights, you’ve come to the right platform.

GoCheapShop is the largest growing online platform in Pakistan offering free local ad posting services for classified ads. This online classified advertisement website is excellent for businesses that have bounced back after the lockdown and wish to get back in the game.

Whether you want to offer online Quran classes or sell your inventory items at cheap rates, this portal is a free space for local ads. We list ads according to different categories—from real estate to fashion—to make the browsing seamless for the end-users. Join us today!