Pakistan has a thriving business community. There are known to be about 2 million small- to medium-scale enterprises in the country. These account for

Pakistan has a thriving business community. There are known to be about 2 million small- to medium-scale enterprises in the country. These account for 600,000 setups in the service industry, 400,000 businesses in the primary sector, and 1 million retail units in trade.

The e-commerce industry was standing at PKR 99.3 billion in 2018. This figure exhibited a whopping growth of 92% from the preceding year! This industry caters to an estimated 208 million citizens populating the country and availing online services.

With the population count, the needs of the online buyers are also growing. Online advertising can help tackle these challenges head-on. This is how.

Cost-Effective

With an expanding market for online retail and services, businesses are juggling with a lot of expenses. In order to stay afloat, they need to keep their costs and revenues in check. Instead of stretching every rupee to cover ever-increasing costs, it’s more entrepreneurial to look into cost-effective alternatives. Online advertising is one of them.

You can enjoy broader brand exposure, reach out to your target market, and not waste a penny in the entire process. It’s an excellent way of saving money on traditional marketing methods that are now obsolete, and investing in modern ways to reach the end goal.

With a smartphone in the hands of nearly every citizen, you’re already at the center of the playing field. It’s just about having a performance that sells!

Easy to Track

Traditional marketing methods are no longer relevant in the digital landscape. This is primarily because they’re impossible to track. You can’t count the number of people who look at your billboards. You can’t tell if your flyers are being read or recycled to sell samosas and naan.

But with digital advertising, you can keep track of every user that’s engaging with your content, at all times. Geo-tagging is a special tool that lets you narrow down your scope to a specific regional location. You can also tailor your approach to the gender, age group, occupation, and income group of your choice.

Fast

When it comes to e-commerce, time is money. And you can save up on a lot of that if you adopt fast advertisement practices. Your brand is a few clicks away from becoming the top-rated business in the area. There’s little time lag in setting up entire digital campaigns and your business can be marching with the major players in no time. You can also edit or tweak your strategy as you go, without facing any delays in implementing changes. It’s safe to say that the fast way is a new way forward.

We run the best online classified advertisements website in Pakistan that helps local enterprises advertise their products for free and create wider avenues for growth. Up your digital game and get your classified ads published today!