Is Online Advertising The Only Way For Businesses To Stay Afloat During This Pandemic?
With the death toll mounting every day and hospitals choked with patients, human lives are not the only loss that the country is bearing. With the loc
With the death toll mounting every day and hospitals choked with patients, human lives are not the only loss that the country is bearing. With the lockdown tightened in major provinces, the Pakistani economy is on life support as well.
Where Does Pakistan Stand?
The Planning Commission states that the country’s GDP approximately measured up to Rs44 trillion. The economic instability caused by COVID-19 has cost us at least Rs1.3 trillion.
While the rest of the world—the US, EU, Japan and China—have sufficient reserves to survive the economic fallout, Pakistan does not. Pakistan is an under developed country that can barely sustain the blows of this lethal pandemic.
How Have Businesses Suffered?
Businesses are operating at half their maximum capacities. The fall in demand is hammering every sector, with small businesses struggling the most. A donation of Rs50 billion to SMEs and Rs75 billion to daily wage labourers that have lost their livelihood is only a temporary fix. There needs to be a permanent solution for the economy if COVID-19 turns into an endemic.
But all hope is not lost because we still have the digital grounds to land on. The only space free of lockdown restrictions and the scare of corona virus is the digital landscape. Employing focused digital marketing strategies is the need of the hour. And here’s how it can help:
Classified Ads Are Trending
The lockdown has not shut out all tunnel ends for enterprises. Most of us are still scrolling on our phone all day. With the screen facing your target audience for long hours, the stage is set for your special entrance. Invest in online advertising through classified ads to grasp the attention of your online users.
The increased screen time is skewed in your favour. Online traffic is up, and you need to secure your rank as one of the first few advertisers. This will guarantee cost cuts and high conversion rates in the long run. Classified ads are accruing higher ROI than ever before—by as much as 20 percent more now—and that’s a remarkable progress!
Our advertisement experts at GoCheapShop are managing the best online classified site in Pakistan. We allow businesses to free ad posting in Pakistan that help revive commercial activity and increase customer engagement, especially during such difficult times.
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