Have you ever been Boomer-shamed by a Gen-Z because you said something too old to be cool now? That's a lesson learned the hard way. Businesses

Have you ever been Boomer-shamed by a Gen-Z because you said something too old to be cool now? That's a lesson learned the hard way.

Businesses face the same struggles that old parents do while raising teenagers: communication. Advertising online to a Gen-Z audience demands a lot more than digital expertise and business acumen. You need to make your content relatable, readable, and relevant to the Gen-Z consumers.

Gen-Zs also have shorter attention spans than millennials—8 seconds, to be precise. This is 4 seconds lesser than that of millennial buyers! Before you post an ad online, remember that you’re racing against time. 

Not sure how to tailor your content for more traction? Here’s how.

Sell Experiences – Not Products/Services

Be it headbands or internet services, Gen-Z buyers are looking for sellers who can offer them a fulfilling experience and generate value with their products. With the right fashion accessory, they can groom their outlook and enhance their self-image. With a high-speed internet connection, they can attend zoom birthday calls or business meetings with colleagues without delays or interruptions. Mention confirms that, of what you sell, only 25% is the actual product – the remaining 75% is the pride you feel in owning that product.

If you’re out to sell your product or service to Gen-Zs, that’s the pitch you should go for. They’re not interested in a product that offers the same features that ten other substitutes are offering; they’re in it for bigger returns.

However, be mindful of sounding too sales-y because that will turn away potential buyers. You need to uphold your brand name and market precisely what you can offer. But you have the creative freedom to create content that offers them a unique experience while staying true to the facts.

Be Social Media Savvy

Two years ago, economists predicted businesses would dedicate $1.8 billion on influencer marketing on Instagram. While Pakistan may not have pioneered this form of marketing, it’s quick to follow the lead. 

Be it Mooroo boasting of 880k+ subscribers on YouTube or Faiza Saleem with an Insta family that’s 112k strong – influencers are future leaders. It's wise to realize the importance of social media and adopt the same trends in your content while launching a new product or service. Be it through influencer affiliation or otherwise. 

Gen-Zs live and breathe on social media and talk in #hashtags. From morning routines to seasonal updates about pop culture, their lives are documented on these platforms. Their social media accounts can offer more insight into their lifestyle preferences than any other source. This can be an invaluable resource for new product ideas. To tap into their mindsets, you need to be social media savvy and create inroads into your target market from there.

Humanize Your Brand

Gen-Zs don't want to talk to a screen and receive automated replies. This can make your brand sound robotic and unresponsive. This deters potential users who don't wish to talk to a computer when they have a query. You must humanize your brand and give your name a face as well. 

The only way you can get positive feedback on your services is by satisfying your customers and addressing their concerns. A computer-generated system can only go so far to understand customer queries and answer them. You need a human to understand the semantics and respond accordingly.

41% of the Gen-Z buyers check online reviews before going ahead with a purchase. One bad review can taint your business image and give your market position to your next closest competitor. 

It's vital that you engage with your customers, keep track of their life events such as birthdays, customize your pitch for every group, and respond to their needs.

We offer free classified advertising for businesses in Pakistan that want to enter the digital industry. Step up your game by acquiring customers from digital platforms, start by posting classified ads on our website.