Before discussing the importance of online business advertisement for niche services, we need to understand niche services. What’s a Niche P

Before discussing the importance of online business advertisement for niche services, we need to understand niche services.

What’s a Niche Product/Service?

Niche services target a specific consumer need and provide relevant services. They usually fall under a subset of the market that targets a particular demographic. Since it’s a specialized product or service, the business determines price range and product features accordingly.

Here’s more about that.

Coffee Beans

In the food industry, there’s a large market for hot beverages such as tea and coffee in Pakistan. But recently, there has been a growing demand for coffee beans cultivated on the highlands of Northern Pakistan. 

Since the atmosphere up there has less oxygen and moisture content, the roast development is faster than in low-altitude cities like Karachi – this brews coffee the right way and preserves the taste. This is a classic example of a niche product that caters to a small fraction of Pakistani coffee drinkers who roast their beans for the perfect drip coffee. 

Why Advertise Online

Market Gap

As mentioned, niche products and services only occupy a subset of the market. This is why there may be limited suppliers to meet the needs of a small fraction of consumers. This creates a communication gap when buyers don’t know where to buy from, and sellers don’t know where to market.

With the influx of smartphones in Pakistan, the number of mobile users had reached 161.183 million in May 2019. These smartphones allow people to have internet access, especially as businesses have moved online during the nationwide lockdown. 

The web has become the new hub for online ads, and businesses should avail every opportunity to post classified ads online. This will allow them to reach out to their target audience easily and bridge the gap between market demand and supply for niche products/services.

Cost-Effectiveness

Digital marketing allows you to market your niche business. You don’t have to pay for billboards, printing flyers, paying for TV commercials, and hosting product launch events. In fact, you can expose your business to over 1,000 online users in under $3 through social media– that’s just PKR 497.41!

The alternative—through direct mail or TV commercials—can cost a grand total of $85, which is PKR 14093.32. You can save a lot by going down the digital route! And as the online community in Pakistan grows stronger every day, the digital landscape is growing rapidly. Now is the time to anchor your niche in the digital market.  

Market Without Spamming

Whenever you post newsletters to your buyers’ mail addresses or shoot a dozen emails, think of how the receiver would respond to it. Nobody likes to receive needless promotional packages in their mail or a dozen emails from you in their spam folder. It’s sales-y and counterproductive. It only wastes paper and eventually loses loyal customers too, who might find a different service provider.

Online ad posting saves you those losses by allowing online users to move past your ad if it doesn’t appeal to them. The ads won’t collect in their inbox or be slid under their doors only to become recycle paper. Online ads are much more effective in gleaning interested buyers from the larger pool and marketing your business exclusively to them.

Online advertisement websites like GoCheapShop are offering free ad posting in Pakistan. It's the largest online portal for classified ads that lists products and services under diverse categories, including education, fashion, real estate, cars, mobiles, and more.

If your business is selling a niche product or service, you can easily profit off free business ads by attracting sales. Want to sell off your remaining stock? Join us and start posting!