Social media is a powerful tool in this day and age. We use it to interact, communicate, and stay connected with one another. With over 3.6 billion pe

Social media is a powerful tool in this day and age. We use it to interact, communicate, and stay connected with one another. With over 3.6 billion people active on social media, it’s the best way to get your message across to a wider audience. No matter where in the world you are, global social media platforms allow you to connect with people all over the world.

It’s no surprise that slowly, but surely, businesses in Pakistan have begun to realize the potential of this powerful tool to build their brand. Social media platforms are used as an effective way to promote products and services, interact with customers, and get feedback.

Here are some reasons why social media marketing is at the forefront of marketing strategies for many businesses:

Brand awareness in Pakistan

Social media plays a crucial role in creating brand awareness. Facebook and Instagram are key social media platforms in Pakistan and they provide an expansive audience outreach for businesses. A number of marketing strategies can be implemented on these social media platforms. Some of these are advertisements, influencer marketing, giveaways to boost your following, and posting interesting content to attract your target market.

In fact, there are many businesses in Pakistan that are solely e-commerce. They don’t have any brick and mortar stores, like the popular clothing brand Furor. Reaching out to popular social media influencers helps such brands increase their sales and online following.

Website traffic in Pakistan

In Pakistan, social media drives website traffic. Instead of heading over to a search engine to find out more about a business, customers here tend to use social media platforms to learn about the brand.

Reviews, pictures, and comments on the brand’s posts help them understand whether the products and services offered are what they desire. Links to the business’s website on social media result in increased organic website traffic, generate leads, and drive up conversion rates. Once a user is taken to the company’s site, they’re more likely to make a purchase.

Interaction with customers

Social media, unlike traditional marketing, allows customers to interact with you. They can send in their queries via direct messages on Instagram, chat with customer representatives on Facebook, or comment on your posts. Your brand can then directly respond to their queries, improving the customer experience.

Supplement your social media marketing strategies by making use of free online classified advertising in Pakistan to increase your sales. The more visible your brand is to customers, the more likely they are to buy from you. Our platform offers free local classified ads to help you expand your business.